Left Corner Curve

Mashable: LIGHTS ON. How Vegas nightlife is turning to tech for unforgettable opportunities

BLOG / January 11, 2017

Nightlife in Las Vegas is a feast for the senses. An arresting combination of sight, sound and movement plunges visitors into an immersive adventure made possible by technology. It’s not just a night out; it’s an experience.

While tech enthusiasts descend on Las Vegas for the annual Consumer Electronics Show, they’ll be fascinated to discover that there’s more to explore than what is at the convention. Many may not realize that some of the most incredible advancements can be seen in action right on the strip.

More than ever, Las Vegas nightclub owners are investing in tech innovations to create unique moments and unforgettable opportunities. Each time you walk into a bar or nightclub on the strip, you’re met with a new incarnation of captivating visuals. From hypnotizing light displays timed to the music, to mesmerizing LED landscapes, there’s so much to explore and discover here.

We try and create a centerpiece or a ‘wow moment’ that you cannot experience anywhere else.

MOVE WITH THE MUSIC

A night out in Vegas will have you fully immersed in the tech scene. It’s easy to geek out at the amazing light shows and video displays here, but it’s even cooler when you discover how it’s done.

“We try and create a centerpiece or a ‘wow moment’ that you cannot experience anywhere else,” says James Algate, VP of Entertainment at Hakkasan Group, which owns a host popular clubs and restaurants on the strip — Omnia Nightclub, Jewel Nightclub and Bootsy Bellows to name a few.

The 75,000-square-foot Omnia Nightclub at Caesar’s Palace is a lavish experience that expertly combines the indulgences of a classic club or opera house with modern marvels inspired and informed by technology.

Omnia’s pièce de résistance is the high-tech chandelier that moves in sync with the music. The light fixture combines motion-detection technology with liquid-crystal display screens that react to people walking by and can be synced with the timecoding of the music to move and react as if it’s been choreographed to the song.

It’s a truly hypnotic experience to behold — the lights, the music and the crowd moving together as if they shared the same driving pulse.

A short drive up the street is Jewel at the Aria Resort & Casino, a testament to the power of LED technology. Here you’ll find 24,000 square feet of LED heaven.

When first entering the club, a glittering staircase shimmers and flickers as you walk in, as if transporting you to another world. Encircling the dome-shaped dance floor is a series of LED ribbons that surround the space and pulse with the music. It’s here that specially designed curved LED tiles create an all-encompassing visual experience. Elsewhere in the club, dual-sided LED video screens flicker and throb, powered by SFX lighting that allows for 360-degree movement.

After a night transported amidst this inventive and inspired spaceship of a dance floor, you may never want to return back to Earth.

People come to basically have their minds blown.
JAMES ALGATE, VP OF ENTERTAINMENT AT HAKKASAN GROUP

SCREEN TIME

Las Vegas nightclubs have adeptly dialed in to the power of the screen — and our fascination with looking at them.

 

While getting lost in the flashing lights of Las Vegas, take a moment to marvel at all the amazing technology that goes into developing these world-class nightclubs.

“People come to basically have their minds blown,” Algate says.

Las Vegas is one of the liveliest spots on the planet, and thanks to all of the cutting edge tech on display, it’s also one of the geekiest. And that’s a good thing.